Tomorrow night, I’ll be attending a book discussion. The subject of it will be Dale Carnegie’s classic, How to Win Friends and Influence People.
Now, I’ve never read the book in its entirety. But I’ve heard enough about it over the years, and have browsed through it just enough to know, that, (a), this was some pretty earth-shattering, paradigm-shifting advice for its time, and, (b), it seems to have touched a nerve, struck a chord, and dropped like an atomic bomb out of the sky when it met up with the vast, open field of pent-up public demand that caused it to be instantly received as powerful, practical and extraordinarily insightful and useful to just about anybody and everybody who wanted not only to succeed in life, doing whatever it is they wanted to succeed at, but also to be liked and even LOVED for all the right reasons by those around them, in whatever sphere of influence they found themselves.
So, in preparation for tomorrow’s book discussion, I’ve taken the opportunity to download a convenient PDF of the book — I bought a used copy of it years ago. I just don’t remember which box I packed it away in! — to peruse over the next 24 hours and hopefully be somewhat “ready” for the book talk.
As I look over the chapter headings and some of the content, I’m immediately struck by how readable and conversational it is. How much it reads like a piece of modern-day copywriting!
Given that the book is now 75 years old, it is amazing that it is still highly relevant. Especially to those who are in business, and especially to those who are in sales, marketing and advertising.
Shouldn’t come as a surprise, though. After all, products and times and trends change. But people and what drives our feelings, emotions, decisions and actions, does not.