21 Things That Bob Bly Hates About Modern Marketing

I always appreciate Bob Bly’s perspective.  His is the voice of authority, wisdom and marketing savvy in my business world.  That’s why I subscribe to his e-mail newsletter.

Here are 21 things that he says he dislikes about marketing today.

Read through the list and see how many of them you dislike, too!

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Here are 21 things I don’t like about modern marketing:

1-Telemarketing calls from a robot.

2-Telemarketing calls from a telemarketer.

3-A direct mailer that is a challenge just to open.

4-Freelance writers who call themselves “content strategists.”

5-Having to make a separate version of web sites and e-mails for smart phones.

6-Ads that allow you to respond only by scanning a QR code and have no phone number or other response mechanism.

7-People I don’t even know inviting me to be their Facebook friend.

8-Online videos or audios that start as soon as you open a web page without giving you the option of choosing whether to view or hear it.

9-TV commercials from local business owners with the production values of a bad elementary school play.

10-Hype-filled long-copy landing pages where the marketer brags endlessly about how rich and successful he is.

11-Marketers who offer free tapes or other freebies in their advertising and then don’t send them — because they are doing a bait and switch.

12-Print ads with type that is 10 point or smaller.

13-Print ads and web sites with type that is approximately the same color as the background.

14-Body copy in reverse type (white on a black or other dark background).

15-Dynamic web copy that rotates before you have a chance to read it.

16-Branding consultants who advise clients that long copy doesn’t work.

17-Social media consultants who act as if social networking is the most powerful marketing medium in the world.

18-Graphic designers who think the design is more important than the words.

19-Marketers who don’t have an offer in their marketing.

20-Marketers who don’t have a USP in their marketing.

21-Marketers who haven’t read Hopkins, Caples, Ogilvy, Collier, Schwab, Sackheim, or Reeves – and in fact have never heard of them. Yikes!

What are your pet peeves about marketing today?

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