Here are 21 things I don’t like about modern marketing:
1-Telemarketing calls from a robot.
2-Telemarketing calls from a telemarketer.
3-A direct mailer that is a challenge just to open.
4-Freelance writers who call themselves “content strategists.”
5-Having to make a separate version of web sites and e-mails for smart phones.
6-Ads that allow you to respond only by scanning a QR code and have no phone number or other response mechanism.
7-People I don’t even know inviting me to be their Facebook friend.
8-Online videos or audios that start as soon as you open a web page without giving you the option of choosing whether to view or hear it.
9-TV commercials from local business owners with the production values of a bad elementary school play.
10-Hype-filled long-copy landing pages where the marketer brags endlessly about how rich and successful he is.
11-Marketers who offer free tapes or other freebies in their advertising and then don’t send them — because they are doing a bait and switch.
12-Print ads with type that is 10 point or smaller.
13-Print ads and web sites with type that is approximately the same color as the background.
14-Body copy in reverse type (white on a black or other dark background).
15-Dynamic web copy that rotates before you have a chance to read it.
16-Branding consultants who advise clients that long copy doesn’t work.
17-Social media consultants who act as if social networking is the most powerful marketing medium in the world.
18-Graphic designers who think the design is more important than the words.
19-Marketers who don’t have an offer in their marketing.
20-Marketers who don’t have a USP in their marketing.
21-Marketers who haven’t read Hopkins, Caples, Ogilvy, Collier, Schwab, Sackheim, or Reeves – and in fact have never heard of them. Yikes!
What are your pet peeves about marketing today?