Nick Usborne asks “Do you love your message as much as this guy?”
He’s referring to Eddie Obeng, who gave a TED presentation on the subject, “Smart Failure for a Fast-Changing World”.
When you watch this, you’ll find that Eddie’s topic, dealing with change in our 21st-century world, is not nearly as engaging as how he delivers his message–with such fervor, it’s as if your life depended on what he has to tell you!
Nick’s point is this: if you love your message, your prospective clients will notice, and you will find it much easier to promote yourself and your business to them. And you’ll do it more successfully and confidently because “they will find your energy and enthusiasm irresistible.”
Read Nick’s article here.