Category Archives: Business

Don’t Wait Until You’re on an Elevator to Give Your ‘Elevator Pitch’

You know what an elevator pitch is, aka, an “elevator speech”. It’s that quick little thumbnail sketch you’re supposed to give to somebody who comes up and asks what it is that you do. It’s such a ubiquitous term in the … Continue reading

Posted in Business, Communication, Marketing, Steve Slaunwhite | Leave a comment

Enthusiasm and Loving Your Message

Nick Usborne asks “Do you love your message as much as this guy?” He’s referring to Eddie Obeng, who gave a TED presentation on the subject, “Smart Failure for a Fast-Changing World”. When you watch this, you’ll find that Eddie’s … Continue reading

Posted in Business, General | Leave a comment

21 Things That Bob Bly Hates About Modern Marketing

I always appreciate Bob Bly’s perspective.  His is the voice of authority, wisdom and marketing savvy in my business world.  That’s why I subscribe to his e-mail newsletter. Here are 21 things that he says he dislikes about marketing today. Read through the … Continue reading

Posted in Advertising, Bob Bly, Business, Copywriting, General, Marketing | 1 Comment

Why Businesses Need to Combine Technology, Psychology and Economics

Here is a TED talk given in Athens, Greece in Dec. 2011.  Rory Sutherland is a colorful, creative fellow who humorously weaves his way through several examples of why businesses–really any organizational entity in the public or private sector that … Continue reading

Posted in Advertising, Business, Economics, Marketing, Psychology | Leave a comment