Category Archives: Communication

“The Most Important Rule of Grammar for Becoming a Successful Writer”–Forget the Rules!

For advice that is unconventional, contrarian, pithy and uncannily spot-on, the go-to guy for me is Dr. Gary North. Dr. North has made his living for nearly the last four decades as a professional writer and editor: books, articles, manuals, … Continue reading

Posted in Communication, Copywriting, Gary North, General, Writing | 1 Comment

“Can Jane Austen Really Help Me Improve My Copywriting?”

That’s the question I asked myself after watching a 3-part video presentation by copywriting legend Drayton Bird. Drayton offered a lot of very useful and practical tips and ideas in that video series.  But, for me, his most intriguing one … Continue reading

Posted in Communication, Copywriting, Drayton Bird, General, Jane Austen | Leave a comment

Don’t Wait Until You’re on an Elevator to Give Your ‘Elevator Pitch’

You know what an elevator pitch is, aka, an “elevator speech”. It’s that quick little thumbnail sketch you’re supposed to give to somebody who comes up and asks what it is that you do. It’s such a ubiquitous term in the … Continue reading

Posted in Business, Communication, Marketing, Steve Slaunwhite | Leave a comment