Category Archives: Business-to-Business

White Papers (Aren’t) for Dummies

White papers are kind of a “new frontier” for me.  I’m used to writing business web page content, blog posts and ad copy.   Not a ton of research involved in any of that —  mainly because, (a), their length … Continue reading

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Part 2 of ‘How to Take What You Know and Add Value to It for Your Customers and Clients’

The remaining five (5) items that round out Bob Bly’s list of nine things which add value to your content for your customer or client are: 5. Accessibility. People are willing to pay extra for the convenience of having immediate … Continue reading

Posted in Business-to-Business, Business-to-Consumer, Knowledge and Information | Leave a comment