Category Archives: Drayton Bird

Why Being “Creative” Isn’t Always a Good Thing for a Copywriter

Actually, being “creative” has very little to do with writing good copy. These two types of writing–commercial and creative–are almost mutually exclusive. Copy for advertising and marketing has one sole purpose in mind: to sell. Sell cars, sell soap, sell … Continue reading

Posted in Advertising, Claude Hopkins, Copywriting, Drayton Bird, John Caples, Marketing, Rosser Reeves, Writing | Leave a comment

“Can Jane Austen Really Help Me Improve My Copywriting?”

That’s the question I asked myself after watching a 3-part video presentation by copywriting legend Drayton Bird. Drayton offered a lot of very useful and practical tips and ideas in that video series.  But, for me, his most intriguing one … Continue reading

Posted in Communication, Copywriting, Drayton Bird, General, Jane Austen | Leave a comment