Category Archives: General

“The Most Important Rule of Grammar for Becoming a Successful Writer”–Forget the Rules!

For advice that is unconventional, contrarian, pithy and uncannily spot-on, the go-to guy for me is Dr. Gary North. Dr. North has made his living for nearly the last four decades as a professional writer and editor: books, articles, manuals, … Continue reading

Posted in Communication, Copywriting, Gary North, General, Writing | 1 Comment

“Can Jane Austen Really Help Me Improve My Copywriting?”

That’s the question I asked myself after watching a 3-part video presentation by copywriting legend Drayton Bird. Drayton offered a lot of very useful and practical tips and ideas in that video series.  But, for me, his most intriguing one … Continue reading

Posted in Communication, Copywriting, Drayton Bird, General, Jane Austen | Leave a comment

Enthusiasm and Loving Your Message

Nick Usborne asks “Do you love your message as much as this guy?” He’s referring to Eddie Obeng, who gave a TED presentation on the subject, “Smart Failure for a Fast-Changing World”. When you watch this, you’ll find that Eddie’s … Continue reading

Posted in Business, General | Leave a comment

21 Things That Bob Bly Hates About Modern Marketing

I always appreciate Bob Bly’s perspective.  His is the voice of authority, wisdom and marketing savvy in my business world.  That’s why I subscribe to his e-mail newsletter. Here are 21 things that he says he dislikes about marketing today. Read through the … Continue reading

Posted in Advertising, Bob Bly, Business, Copywriting, General, Marketing | 1 Comment

When to Use Your Copywriting Skills–and When Not to

It’s tempting, when you have acquired some–if not all–of the persuasive skills necessary to writing good, compelling copy, to try and utilize those skills and that ability 24/7 in EVERYTHING you write, no matter to whom and no matter for what, … Continue reading

Posted in Copywriting, E-mail, General | Leave a comment