Category Archives: Uncategorized

Jay Abraham’s Collection of 502 Marketing Case Studies–FREE!

Incredible Case Studies (Jay Abraham) Jay Abraham is a marketing genius who gives very expensive, high-level seminars to a select few who are willing to pay–and pay dearly–to attend them, while giving away extravagant amounts of free materials on his … Continue reading

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You Don’t Have to Be an Engineer to Be a Great Copywriter… But It Helps!

Two of the greatest copywriters and advertising minds the world has ever known have one thing in common. Something you would not expect in an industry obsessed with visual creativity, verbal persuasiveness and a dollars-and-cents, laser-like focus on sales and … Continue reading

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Image Advertising vs. Direct Response Advertising

Sometimes, an ad is noteworthy just because it defies the laws of advertising — or seems to.  Instead of flattering the buyer or focusing on what he gets out of the deal (“what’s in it for me”), it focuses more … Continue reading

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Why You Should Read, “How to Win Friends and Influence People”

Tomorrow night, I’ll be attending a book discussion. The subject of it will be Dale Carnegie’s classic, How to Win Friends and Influence People. Now, I’ve never read the book in its entirety. But I’ve heard enough about it over … Continue reading

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If Your Product or Service is Considered a ‘Commodity,’ Then You Really Need That Second USP…

As I was thinking about Bob Bly’s insightful assertion that every successful business really has TWO USPs and not just one (see previous post), it occurred to me how this applies in an industry that I have some experience with. … Continue reading

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