Category Archives: Writing

Why Being “Creative” Isn’t Always a Good Thing for a Copywriter

Actually, being “creative” has very little to do with writing good copy. These two types of writing–commercial and creative–are almost mutually exclusive. Copy for advertising and marketing has one sole purpose in mind: to sell. Sell cars, sell soap, sell … Continue reading

Posted in Advertising, Claude Hopkins, Copywriting, Drayton Bird, John Caples, Marketing, Rosser Reeves, Writing | Leave a comment

“The Most Important Rule of Grammar for Becoming a Successful Writer”–Forget the Rules!

For advice that is unconventional, contrarian, pithy and uncannily spot-on, the go-to guy for me is Dr. Gary North. Dr. North has made his living for nearly the last four decades as a professional writer and editor: books, articles, manuals, … Continue reading

Posted in Communication, Copywriting, Gary North, General, Writing | 1 Comment