Maybe you’ve heard the shorthand definition of copywriting: salesmanship in print.

Let me tell you, it is the complete opposite of what your English teacher tried to teach you: craftsmanship in print.

And it is the utter antithesis of what many writers still strive for, years after they have graduated and forgotten most of what their English teachers tried to teach them: perfectionism in print.

Apparently, those writers didn’t get the memo — errors and all. . .  Perfectionism doesn’t sell!

But words do.  The right words.

That is what makes good copywriting great.  Never forget the commercial definition of great copywriting: the right words that result in a WHOLE LOTTA sales!

After all, isn’t that the goal of commercial writing — to make sales?

Well, that is what this page is all about.

Here, you’ll find useful information to help whether you’re a business owner or a marketing manager who is looking for help with your marketing, advertising and content-writing projects — or even if you’re a practicing (non-practicing!) copywriter looking for some refreshers and remedial reminders as well as profitable pointers and tips.

So, whichever camp you fall into, stay tuned right here for more about those “right words” and what they can do for you.